Our Solutions
Three engagements. Each one designed to leave something useful behind.
From a focused two-week session to a multi-month advisory arrangement — there is a Cobalt Reef engagement that suits where your brand is right now.
Back to HomeOur Methodology
How every Cobalt Reef engagement works
The scope and length of each engagement varies, but the underlying approach is consistent: we listen before we advise, we write things down clearly, and we make sure the team we work with can carry the brand forward without us.
We do not apply a fixed template. The process is shaped by what the business needs — whether that is a sharp, short clarity session or a sustained advisory relationship over several months. What stays the same across everything we do is the emphasis on producing written materials that are accurate, readable and genuinely used.
Every engagement begins with a brief intake conversation before scope is confirmed. This means both parties understand what the work involves before any commitment is made.
Listen first
No direction is offered until we understand the business and where it stands.
Write clearly
All outputs are written documents — not presentations or mood boards.
Work with your team
The people who will use the brand are involved in shaping the direction.
Transfer ownership
You leave the engagement confident to use what was produced independently.
Engagement 01 · RM 540 · 1–2 weeks
Brand Clarity Session
A focused engagement for founders and teams who feel their message has become muddled or never quite landed. Through structured conversation and a review of existing materials, we draw out a clear, honest positioning you can recognise and use immediately.
Suited to: early-stage businesses, founders preparing to grow their team or pitch to partners, and organisations that have accumulated several versions of their description and want one clear one.
What's included
How it runs
Intake call — 30 minutes to align on context and what you want to resolve
Materials review — we read and note observations before the working session
Working session — structured conversation to uncover positioning
Delivery — positioning note and messaging outline sent within five working days
Engagement 02 · RM 3,100 · 4–6 weeks
Brand Identity Framework
A structured engagement to shape a consistent, considered identity — covering positioning, voice and the principles behind visual choices. We work closely with you to ensure the identity reflects the real business, then prepare clear guidance for those who will apply it.
Suited to: organisations that are refining an existing brand, steadying one that has drifted, or preparing for a significant change such as a new product line, market entry or leadership transition.
What's included
How it runs
Scoping conversation and stakeholder scheduling — week one
Interviews, materials review and synthesis — weeks two to three
Draft framework and team workshop — week four
Revisions, final document and handover — weeks five to six
Engagement 03 · RM 4,500 / month · 3–6 months
Brand Advisory Retainer
An ongoing advisory arrangement for firms that want a steady outside perspective as the brand is applied and evolves. We keep messaging consistent, review materials as they are produced, and offer considered perspective as the organisation moves.
Suited to: organisations coming out of a significant brand exercise, firms growing their marketing output, and leadership teams who want a consistent sounding board without employing a full-time brand director.
What's included each month
Important note on ownership
The retainer is advisory only. Your marketing team retains full ownership of decisions and production. We review, observe and counsel — we do not direct your team or hold approvals.
Choose the Right Fit
Comparing the three engagements
| What you need | Clarity Session | Identity Framework | Advisory Retainer |
|---|---|---|---|
| A clear single positioning statement | |||
| Voice and tone guidelines for your team | |||
| A team workshop on brand alignment | |||
| Ongoing review of marketing materials | |||
| Monthly advisory sessions | |||
| Completion within 2 weeks | |||
| Starting price | RM 540 | RM 3,100 | RM 4,500 / mo |
Best for
Clarity Session
Founders or small teams who need one clear positioning they can rely on
Most complete engagement
Identity Framework
Organisations building or rebuilding a coherent brand across all materials
Best for
Advisory Retainer
Firms that produce a lot of brand content and want a consistent outside eye
Across All Engagements
Standards that apply to every piece of work we take on
Confidentiality
Client materials and conversations are never shared or referenced in public work without explicit written agreement.
Written agreement first
Scope, fee and deliverables are confirmed in writing before any work begins. No verbal-only arrangements.
IP ownership to client
All documents produced in an engagement become the property of the client upon completion and payment.
Revision process
Each engagement includes defined revision rounds. Feedback is incorporated carefully and promptly.
Pricing
Transparent fees in Malaysian Ringgit
Fees are confirmed before work begins. No additional charges are added mid-engagement without a clear conversation and agreement.
Brand Clarity Session
- Positioning note
- Messaging outline
- Working session included
- 1–2 week scope
Identity Framework
- Full brand framework
- Voice & tone guidelines
- Team workshop
- 4–6 week scope
Advisory Retainer
- Monthly review sessions
- Materials review included
- Between-session guidance
- 3–6 month minimum
Get Started
Not sure which engagement fits your situation?
A short conversation is usually enough to work out a sensible starting point. We will listen before suggesting anything.
Start a Conversation